![]() ![]() For the Phillips Lighting Company, Beth gained brand exclusivity for the $300M light bulb category at The Home Depot and helped propel the Phillips brand from 65th to 42nd place on the Interbrand list of the world’s most valuable brands in less than four years. Additionally, she expanded her product launch experience by introducing a new garage door opener product line under the Genie and Overhead Door brands through which she added $60M in incremental revenue and increased profitability by $25M. As Vice President of Marketing at the Overhead Door Corporation, the leading manufacturer of garage doors and openers for residential and commercial applications, Beth grew the Company’s dollar share by 1.5 points, reduced operating expenses by over $6 M and increased cash flow by $3 M in the first-year, post-acquisition of Wayne Dalton. Prior to joining Chief Outsiders, Beth was founder and president of SocialBiz Maven, a strategic business and marketing consulting firm for mid-size companies. She also served as the strategic marketing executive for Phillips Lighting Company. She has consistently increased profitability and gained market share as the VP of Marketing at Niagara Conservation Corporation, Overhead Door Corporation, Jacuzzi Whirlpool Bath, and Compass Home. Beth has had P&L and global leadership responsibility in organizations ranging from $25 M to $1 B in the industrial and consumer products categories. I am more than excited to be a part of this extraordinarily knowledgeable team and gain access to peer CMOs to benefit my clients,” said Beth. “This is the only company I’ve heard of that has this breadth and depth of experience to guide companies’ strategic marketing efforts. Her career expertise also includes differentiating brands, products, and pricing across multiple and complex distribution networks for mid-sized to Fortune 100 Companies. Her specialties’ lie in new product development, product life cycle management, consumer and customer segmentation, new media, research and analysis. Beth focuses on creating market and business strategies for growth and profit enhancement. As a Chief Outsider, Beth will work alongside growth-oriented CEOs to achieve their goals as a part-time or fractional senior marketing executive. Chief Outsiders is the nation’s largest executive marketing firm focused on implementing market based growth plans for mid-size and growth companies through fractional or part-time marketing executives. Dallas, TX (PRWEB) MaChief Outsiders, LLC, of Houston continues its nationwide growth with its newest CMO Beth Somplatsky-Martori. Marketing executive Beth Somplatsky-Martori of Dallas brings her extensive consumer and industrial experience to work with mid-sized companies across the country. Chief Outsiders Adds to Dallas Roster With New CMO, Beth Somplatsky-Martori
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